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There are lots of reasons we love watches. Here are the top 5.
1. They’re less dangerous than other drugs. I mean, you could backhand someone and really hurt him, but…
2. They make you look classy. It’s a nice piece of jewelry that you can wear all the time. What’s not to love?
3. You always know the time. Sure cellphones have the time. But what if your cell phone dies? What then? You’re going to have to ask around on the streets, “Excuse me, sir, can you tell me what time it is?” only to be discouraged by angry mumblings until you eventually find a sweet old lady who has the time and will only give it to you if you listen to the story of the birth of her ninth grandchild. Is it worth it?
4. They add to your stylin’. Members of the opposite sex always notice the details in what you’re wearing. If you have a nice watch, they won’t soon forget.
5. There are so many different kinds. You can find a watch that matches your personality or lifestyle. And when you grow out of it, move on to a new one.
There you have it folks. What reason do you have not to become a watch addict?
Watches are always in style. And for the true watch addict, one is never enough. So here we have five of our favorite watches for this week.
1. Memento Morii: Mr. Jones makes these playfully serious watches. It’s important to remember that time is a human construct, and that eventually, we will be outside it.
2. ODM: For your inner child, this watch and other like it take me back. Perfect for a funky outing on a Friday night: 
3. Tsovet: This classic black on black watch screams ultimate cool.
4. Ingersoll: This limited edition mechanical watch is a beauty, and it won’t break the bank. 
5. TX: This watch puts the whole world in your hand.
They say that the glory days of the watch are over, with the rise of iPhones and other electronic devices that tell the time.
But I beg to differ. I love my watch, and there are many things it can do that an iPhone can’t.
One, a watch looks fabulous on my wrist. Yes, a watch is a fashion accessory, and it can make a real statement about your style and do wonders to an outfit. I’ve got gold and silver luxury watches for a special evening out, casual plastic chunky watches for weekend shopping, and everything in between.
Two, my watch allows me to tell the time instantly, because it’s always on my wrist. It’s awesome being in possession of the time like this. How many times have you fumbled around your bag or even your bag pocket looking for your iPhone, just so you can find out the goddamn time?
Three, when you wear a watch, you’re wearing a piece of history. Watches date back hundreds of years, but cell phones and iPhones have only sprung up in recent years. By wearing a watch, you show that you have style and flair, and you’re keeping a classic invention alive.
Baume & Mercier, or Baume et Mercier if you want to get technical, has a new ambassador for Baume & Mercier & Me campaign. Who, you might ask? A certain Cuban-American actor with quite a few accolades in the film industry has been chosen by this elite Geneva-based watchmaker: the one and only, Andy Garcia!
The Baume & Mercier & Me campaign is essentially a philanthropic campaign in which the company champions several environmental causes, as well as medical research and children’s funds.
So why was Garcia chosen? Well, according to the Baume & Mercier website, Garcia was selected because he shares several “common denominators” with the brand. For instance, like Baume & Mercier, Garcia radiates a certain elegance, an authentic personality and charisma, along with a timeless and natural presence. 
Ever wondered about the history of luxury watch makers Patek Philippe?
Patek Philippe has a long history and started when a Polish watchmaker by the name of Antoni Norbert Patek began making watches in 1839 in Geneva, along with a fellow Pole named Franciszek Czapek. The company might have been known as Patek and Czapek (kind of has a nice, symmetric ring to it, doesn’t it?) but the two separated in 1844, when Patek went on to partner with French watchmaker Adrien Philippe. Patek Philippe Co., as we know it today, was founded in 1851. They made their first wrist watch in 1868, and the rest, as they say, is history.
Patek Philippe watches have sold for record prices in auction houses around the world and are undoubtedly a symbol of high social status and wealth. They were the watch of choice for Queen Victoria and her consort, Prince Albert, and Patek Philippes have been worn by royalty, political leaders and rulers ever since.
Nothing says “I’ve made it” like a luxury watch. But what really says “I’ve made it” is when you have a luxury watch named after yourself. Here are a few of our favorite watches named after celebs:
Jean-Claude Killy Rolex Dato-Compax – Frenchman Jean-Claude Killy was unbeatable in alpine skiing in the late 1960s. He won all three downhill events at the 1968 Winter Olympics in Grenoble, France, and also won gold in the World Championships. As well as a Rolex, he’s had a ski area in the French Alps named after him. We think that’s pretty good.
“Paul Newman” Rolex Daytona - Paul Newman was a successful jack of all trades, as an actor, entrepreneur, film director, car racing buff, and humanitarian. His successes include winning an Academy Award for the Martin Scorsese film The Color of Money and co-founding the very delicious Newman’s Own range, which sends all profits to charity.
Steve McQueen Heuer Monaco – Steve McQueen was a pretty darn cool actor, and it makes sense that he was nicknamed “The King of Cool”. He starred in classics like The Magnificent Seven and The Great Escape, and in 1974 he was the highest paid actor in all the world.
Arnold Schwarzenegger, Hollywood star turned Governor of California, swears by Audemars Piguet, a Swiss luxury watch manufacturer founded in 1875. In recent years, the Austrian hulk has become synonymous with the brand, endorsing it wherever possible. Last month, he was at a New York gala benefit honoring Francois-Henry Bennahmias, President and CEO of Audemars Piguet North America, among others, who supports the Governor’s programs for at-risk children. The highlight of the evening was a Sotheby’s auction of a pre-sale Audemars Piguet Royal Oak Offshore Legacy timepiece, scheduled to have a general release in March 2011. The auction raised over $500,000.
When I was six years old, I was presented with my very first wrist watch. I felt like I had truly become an adult; I could coolly check the time myself or tell passerbys the time if they happened to ask. The watch I was given was a Quartz; my mother, who wore a silver and gold Quartz herself, told me this was one of the best value, best quality, and most precise watches around. I remember my first Quartz well; it had a pink plastic rim and a comfortable cloth wrist band which was pink with multi-colored flowers on it. When I entered junior high, my parents gave me a delicate Quartz with a glossy dark brown crocodile-print wrist band, and I wore it throughout high school; it was my lucky charm. Now that I’m an adult, it’s no surprise that I’m still wearing a Quartz, one very much like the one my mother used to wear.
Watches are amazing devices which came about in the 15th century, evolving from spring driven clocks. A Mr Peter Henlein is credited with the invention of the first pocket watch in 1511.
People started wearing timepieces in the 16th century in Europe and they were weighty things: they were somewhere between the size of a regular clock and the size of today’s watches. These watches were generally fastened to clothing or worn around the neck. Did they have a glass cover? Nope. They were generally covered with a little brass door, which you had to open up to check the time, which was usually just marked with an hour hand and not overly accurate.
In the 1600s, men started wearing watches in their pockets, but women continued to use them as pendants on their clothing. In the late 1700s, in the age of the Enlightenment, watches developed in leaps and bounds as scientists gave them the attention they deserved. In the 20th century, watches become more and more standardized, and in 1969, the Quartz watch was born, revolutionizing watch technology.
Check out this history of watches:
Celebrities just can’t get enough of their luxury watches. Why? Luxury watches exude style, quality and function and they scream power and success – they’re a status symbol. Famous singers, actors, musicians and sportspeople can be seen casually wearing Rolex, Omega, Christian Dior, Jaeger LeCoultre and other watches that cost thousands of dollars.
Actor John Travola of “Grease” fame wears a Breitling Navitimer watch, one of the world’s greatest cellists Yo-Yo Ma wears a Rolex Datejust watch, and the eternally young-looking Leonardo DiCaprio wears a Jaeger LeCoultre Master Minute Repeater watch that will set you back over one hundred thousand dollars.
Tennis pro Roger Federer, who has won more grand slam titles than any other male tennis player in history, is one of the faces of Rolex. Check out Roger playing tennis in a suave suit and pricey timepiece in the Rolex advertisement which aired during Wimbledon 2010:
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